The monogram is meant to represent a chain link intertwining the “S” and the “B” of my initials. The chain link symbolizes the link between design and communication. Design is essential to communicate a brand’s identity and portray the aspects of their mission. The color palette represents my own personal identity. Magenta is a universal harmonious color and pink has always been a favorite of mine. These colors combined with the deep magenta purple solidify my personal rebrand.